Why a logo isn’t branding

One of the common mistakes some businesses are making in relation to their marketing, is to confuse their logo design with branding. Those who have known me over the years,…

Digital Solutions – Australian Small Business Advisory Services

Digital Solutions – Australian Small Business Advisory Services can support your small businesses by delivering high-quality, tailored information on business topics such as social media, websites and selling online, business branding, content and design, and online marketing

Smart Happy Business

After many years building a successful financial planning practice that supports the life I want to live I am launching Smart Happy Business. A coaching and mentoring service squarely aimed…

Illustration by Design

In the graphic design industry, illustration can struggle to find its natural resting place. At one time, illustration was all there was to portray visual imagery. Before photography was available,…

The Truth About Marketing – from the inside

Each week, we give you an insight into the facts about marketing and try to unravel the realities from the tangled web of jargon, sales speak and general bull that…

Not Sure – Where to Start or Where to Go??

The current situation may change the future of the way Australia sources goods. Facing crisis of availability of many offshore goods or massive delays in delivery, may change our thinking…

WHY OUTSOURCING SALES COULD BE YOUR SMARTEST MOVE EVER

In the emerging post-Covid virus ‘New Normal’ selling going to be tougher. Businesses are looking to gain advantage by adopting alternative ways to drive sales. Last Summer I met with…

Coping in a COVID-19 Environment

It’s not new information that to adapt to this new environment, you have to alter the traditional methods of carrying on a business – and your lifestyle. The buzzword in…