Why a logo isn’t branding
One of the common mistakes some businesses are making in relation to their marketing, is to confuse their logo design with branding. Those who have known me over the years, know that I am no big fan of jargon. However, in this case, it is important to understand what branding means and why it should…
Digital Solutions – Australian Small Business Advisory Services
Creative approach to promoting a learning development initiative
I was fortunate enough to be asked to design and promote a great learning development initiative called Message Me. I chose animation as the best way to promote this and created an explainer-type short video which has created enormous interest. Cutting through all the noise that is on social media, and traditional broadcast media is…
Smart Happy Business
After many years building a successful financial planning practice that supports the life I want to live I am launching Smart Happy Business. A coaching and mentoring service squarely aimed at others who want to do the same. What is a lifestyle practice? Well, I wrote a blog about it. Click the link below to…
Illustration by Design
In the graphic design industry, illustration can struggle to find its natural resting place. At one time, illustration was all there was to portray visual imagery. Before photography was available, Commercial Artists hand drew images from advertising material through to news articles. Even typography was hand drawn in most cases in advertising. Of course,…
The Truth About Marketing – from the inside
Each week, we give you an insight into the facts about marketing and try to unravel the realities from the tangled web of jargon, sales speak and general bull that marketing has been wrapped up in for so long! 2. Marketing doesn’t work! Yes it does! Marketing in general and strategic marketing, in particular, will…
Marketing Truths (from the inside)
Not Sure – Where to Start or Where to Go??
The current situation may change the future of the way Australia sources goods. Facing crisis of availability of many offshore goods or massive delays in delivery, may change our thinking to source & manufacture back on our own shores. You search Google, with a frustrating volume of confusing options, still not listing, quite what you…
WHY OUTSOURCING SALES COULD BE YOUR SMARTEST MOVE EVER
In the emerging post-Covid virus ‘New Normal’ selling going to be tougher. Businesses are looking to gain advantage by adopting alternative ways to drive sales. Last Summer I met with a potential client. Over a coffee, we swapped ideas on how he could improve his sales result. I suggested he consider farming-out his sales to…
Coping in a COVID-19 Environment
It’s not new information that to adapt to this new environment, you have to alter the traditional methods of carrying on a business – and your lifestyle. The buzzword in business right now is “pivot”. But what does pivot really mean? For some it may represent a new way of trading. For others, adding new…