Its about reducing land fill, by using stuff that lasts

Quality, not quantity, costs less and makes you look great. 

I’ve noticed a change and I’m sure you have too.

Consumers want less stuff.  Less packaging.  Less land fill and less environmental damage for the next generation.  Australian businesses also have seen this and are taking advantage of this as a point of difference.  The return to their investors is greater if that business has an ethical and environmental plan.  And overall, they reduce their business costs too.

So, what does that mean?  Well consumers appreciate quality that lasts.  Quality that works.  And quality that looks good too.  A glass travel mug with a cork band has a greater value perception than a plastic one.  Will last longer (because its valued) and outperform the plastic mug in frequency of your logo.  Overall it has a lower cost per view than a plastic mug.   Better ROI

I believe it’s always better to link your brand to a great design or style.  Good quality and something that lasts.