Creative approach to promoting a learning development initiative

I was fortunate enough to be asked to design and promote a great learning development initiative called Message Me.
I chose animation as the best way to promote this and created an explainer-type short video which has created enormous interest.

Cutting through all the noise that is on social media, and traditional broadcast media is harder now than we have ever experienced.

The sheer volume of information we get fed to us makes creative design absolutely paramount.  I dread to think how many hours local businesses in Bayswater are wasting posting stuff and printing material that nobody even glances at.

It’s not that our businesses have nothing to say, it’s just that our potential customers are dog tired of scrolling through endless junk on the social media feeds, their emails and their post (yes direct marketing is making a big comeback!).

My job as a Creative Marketing Consultant is to get people to stop and look.  That’s my job!  You, the business owners provide the product or service that people want, I make them stop and notice it.
Just telling people how good you are isn’t enough. If they don’t see you, they won’t know about you. Simple.

The video link is here, if you want to see how I approached this particular challenge for Message Me:

If you are interested in my help to promote your business, pop over to my business website here:

http://bulldogcreatrix.com.au

Pete Rowe, Creative Consultant at Bulldog Creatrix