So, you’re up to speed on the basics of SEO and you’re writing keyword-driven content to help more customers find your website. Good for you! Now it’s time to ensure your handy SEO work is performing as it should be. This practical workshop will take you through the best go-to tools to monitor and track your website’s SEO performance, and ensure you’re driving the right traffic to your sales page.

It includes:

• An overview of Google Analytics (GA)
• GA and GA4 setup
• GA an overview of Google Search Console (GSC)
• Plus GSC setup and the different SEO rank tracking tools available – both paid and unpaid.

If these terms alone are enough to make you feel overwhelmed – don’t worry, you’re not alone. And after this workshop, you’ll have a comprehensive understanding of how to make your website attract even more customers.