Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily?

Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales, traffic to your online store, and authentic customer recommendations.

Here’s a quick taste of some of the topics we’ll discuss:

• The significance or email marketing for your small business
• Incorporating email marketing in your digital strategy
• Building a targeted email list
• Writing effective subject lines and campaign content
• Creating engaging designs for your campaigns
• Rules and etiquette—the dos and don’ts of email marketing

This workshop is for small business owners who want to:

• Understand email marketing and its place in small business
• Connect with customers—and stay connected
• See how painless it is to bring subscribers into Mailchimp using imports and embedded signup forms
• See how easily and quickly you can create, test and send a campaign using Mailchimp
• Take a quick peek at Mailchimp’s automation features